The NZSA wordmark reflects Aotearoa New Zealand’s multifaceted identity, shaped by the unique history, geography, and culture of our country. 

 

The NZSA wordmark is inspired by rāranga (traditional Māori weaving) which plays a significant role in connecting with the past, honouring tīpuna (ancestors), and expressing Te Ao Māori (the customs and values of Māori). 

 

The practice of rāranga also speaks to the arts, honing one’s craft and celebrates our strong connection to the land and environment. Additionally, it represents the collaborative nature of screen production, where contributions from individual strands are each vital to the creative and technical process of bringing our stories to the screen.​​